Our Team

Gary Benerofe | General Partner

“A decade using SAAS to drive growth positioned me to spot value creators in the space. Our team of VC, SAAS, and merchant vets, are hustling to support the next wave of commerce picks and shovels.”

Investment Acumen

Investment Banker at Lehman Brothers - tech, ecom, venture

20+ years of investing, having deployed across stage and asset class

Investor and operator at Benerofe Properties and Corner Light Capital (founder)

Yale BA, economics / UCLA MBA, finance and digital

Commerce Expertise

Led commerce strategy for leading brands, including DKNY, Makerbot, Nespresso, Nine West, Motorola, and Bodyarmor

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150+ digital transformation projects
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CEO, mediaspa - Led ecommerce agency through turn around, scale and acquisition

MD, overdose - Led the Americas for global ecommerce agency post-acquisition

Daniel Alves do Quental | Investor

3.5 years in strategy consulting at Oliver Wyman

Experience in due diligence, financial analysis, and post-merger integration

Pursuing a Harvard MBA, active in the HBS Venture Capital community

Mµ’s Anchor LPs

Jeff Weiser
- L Catterton Operating Partner
- Ex-Shopify CMO
- Ex-Shutterstock CMO
Tod Sacerdoti
- GP of Flex Capital
- CEO of Pipedream
- Founder BrightRoll, sold to Yahoo! for $640M
Babak Hamadani
- GP of Primeset
- Early Facebook Engineer
- Early Twitter Engineer
Ken Pasternak
- CEO KABR Group
- Founded Knight Capital Group - $5B Market Cap
- Former Chairman of NASDAQ

“Nothing is more important than the team. Before idea, strategy, technology, or market - it's the people. That’s true for our investments and it’s true for our team. We’re lucky to have this proven crew of experts advising mµ ventures.”

— Gary Benerofe - General Partner

Mµ’s Advisors

Sharon Gee

VP: BigCommerce
Omnichannel
Kelly Goetsch

Chief Strategy Officer: Commercetools
Commerce Tech
Siggi Hilmarsson

Founder: siggi's
Retail
Eli Finkelshteyn

Founder + CEO: Constructor.io
AI/ML, Search
Maia Benson

CBO: FlavorCloud
Fulfillment: Shopify
Shipping + Fulfillment
Lee Bissonette

SVP Ecom: Marc Fisher Footwear
Ecom Tech, Marketing
Victor Castro

GM: ByHeart
Digital Marketing
Elizabeth Pilkington

VP Ecommerce: J.McLaughlin
Merchandising, Digital Customer Strategy
Sean Corson

Co-Founder + CFO: Daasity
Analytics
Zixiao Pan, Ph.D.

President: Butlr
Supply Chain
Matthew Holmes

Co-Founder + CEO: Celebrate
Strategy, Ops
Mark Friedman

President: Details Interactive
Ecom Ops.
Kevin Cochrane

CMO: Vultr
Digital Experience Platforms
Sean Ackerman

COO: Toolnut
Ecom Ops
Tracey Strauss

Operating Partner: L Catterton
Ecom Ops
Dan Goodfriend

Executive Director: Hearst
Technical Ecom
David Bercovich

CEO: Insight M
Growth, Ops
Mehdi Nayebi

Co-Founder + CEO: Flashbox
Supply Chain
Jed Berger

President: Kenneth Cole
Marketing, Strategy, Ops
Chris Clark

Co-founder + CTO: Grove Collaborative
Product, Engineering, Supply Chain
Stephanie Lynn

CEO: SelectBlinds
Marketing, Strategy, Ops
Joseph Gullo

VP, Supply Chain + Logistics: Thursday Boot Company
Supply Chain
Karan Gandhi

Head of Product Development: Essor
Supply chain, Product, CPG
Chaz Flexman

Founder + CEO: Starday Foods
Supply chain, CPG
Yan Sim

Founder + CEO: Operating Crew
Supply Chain
Jonathan Tam

COO: Figs
Supply Chain